Insights, tips & tricks
Actionable insights, tips, and tricks to help you grow your business online, from SEO and AI search to web strategy and marketing automation.

Why more small businesses are moving off WordPress
If you own a small business and your website runs on WordPress, you've probably noticed a few things over the past couple of years. Pages load a little slower than they used to. A plugin update took the site down for an afternoon. Your hosting bill went up. Your develop ...
AI readiness assessment: is your organization ready to implement AI?
Most AI projects don't fail because the technology is bad. They fail because the organization wasn't ready when they started, and the cost of finding that out the hard way is months of effort and a wary team that won't want to try again. The good news is that **AI read ...
GEO vs. SEO: what's the difference and do you need both?
If you've started seeing the term Generative Engine Optimization show up in marketing conversations, you're probably wondering whether it's actually different from SEO, or just a new name for the same work. The honest answer is that GEO and SEO are close cousins, no ...

The state of AI search in 2025: What it means for your business (and how to prepare)
If you have searched for something online lately, you might have noticed a big change: instead of getting a long list of links, you are starting to get direct answers that are often written by AI. Whether it is Google's AI Overviews, ChatGPT, or Perplexity, people a ...

What smart organizations know about AI chatbots (that you might not)
AI chatbots on websites: Do they actually work? Most organizations still treat their website chatbot like a cute afterthought. But when trained and implemented correctly, AI chatbots can completely transform how your team engages with your community and how efficie ...

How AI search tools like ChatGPT are reshaping SEO and how to get your website ready
Search is transforming rapidly. Millions are abandoning conventional search platforms like Google for AI assistants such as ChatGPT, Perplexity, and Claude to pose questions, explore products, and inform purchasing choices. OpenAI's rollout of product feeds within Chat ...
The businesses that adopt AI now will own their markets
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