Writing website copy is tough! Most businesses say this is the most difficult part of marketing. It communicates who you are and how you represent your company and in most cases, finding common ground among departments and teams with competing priorities and goals, often results in a hodgepodge of disconnected messages, a focus on your company instead of your prospective customers ultimately leaving your customer confused.

StoryBrand is a marketing framework created by Donald Miller that emphasizes the power of storytelling to clarify your brand's message and engage your audience. The approach centers around the idea that successful brands position themselves as the guide in a customer's story, helping them overcome challenges and achieve their desires. By simplifying your message and focusing on the customer's journey, StoryBrand aims to create clear and compelling communication that resonates with your target audience, ultimately driving stronger connections and conversions.

Using ChatGPT, you can leverage a proven framework like StoryBrand, gather team feedback on the areas outlined in the prompt below, and use that framework to craft the most powerful, engaging and effective messaging you’ve ever had!

While we don’t condone relying solely on AI to write messaging, this approach will give you a strong starting point to build a clear plan for how to position your homepage messaging and clarify your offering so that users instantly understand what you do and how you solve their problem.

Insert information about your company in the prompt below, create a free ChatGPT account at https://chat.openai.com/, copy and paste the prompt into ChatGPT and voila – get your homepage website copy in seconds!

Here’s some information about the company:

• Who is their customer?:[insert who your target business segment and persona is]
• What is their biggest problem or challenge: [identify one to three of the biggest challenges or problems your customer has as it relates to your product or service]
• What is different or unique about the company: [insert statement about your value propositions or unique differentiators]

Homepage sections to include:

• Hero banner: Include in the main banner section a heading and supporting text that clarifies who the audience is, what the company does and what problem they solve.
• Value propositions: Include a section with a compelling 3-5 word heading introducing the three unique value propositions. Each value proposition should include a short 2-3 word heading and short sentence of supporting text.
• Problem statement: Include a section with an engaging heading, subheading and supporting text that reminds users of the problems and challenges their customer is facing. After positioning the problem statement, express empathy to communicate that you understand their challenge.
• Solutions: Include a section that highlights the solutions that solve that problem. Include a section with an engaging 4-8 word heading, supporting subheading and showcase up to three key [insert products, services, offerings, etc.] each with a compelling one sentence description
• Authority: Include a client logo section with a heading and subheading that communicate how the company adds value to their customers lives
• Steps and process: Include a steps or process section that shows what life looks like doing business with the company. Include a compelling heading and subheading that explains how easy it is to do business with the company.
• Call to action: Include an engaging and compelling call to action section with a heading, subheading and clear call to action button.

ReGreen Tool Co. is a B2B wholesale garden tool company that makes all of its products in the United States using 100% recycled materials. Their mission is to eliminate the use of virgin materials in the manufacturing of garden tools.

Write StoryBrand website homepage copy for a company that sells wholesale garden equipment made from 100% recycled materials. Use short engaging headings that lead with action and include benefit language focused on the company’s prospective user.

Here’s some information about the company:

• Who is their customer?: Regreen Tool Co. serves small to large nurseries and hardware stores focused on selling sustainable products
• What is their customers’ biggest problem or challenge: Sourcing high quality sustainable and eco-friendly garden tools is difficult and extremely expensive.
• What is different or unique about the company: Tool prices are cost effective compared to traditional non-sustainable made tools. The company is 1% for the planet member. They use 50% less carbon emissions to manufacture their tools compared to traditional tool manufacturers and all their tools are made in the United States.

Homepage sections to include:

• Hero banner: Include in the main banner section a heading and supporting text that clarifies who the audience is, what the company does and what problem they solve.
• Value propositions: Include a section with a compelling 3-5 word heading introducing the three unique value propositions. Each value proposition should include a short 2-3 word heading and short sentence of supporting text.
• Problem statement: Include a section with an engaging heading, subheading and supporting text that reminds users of the problems and challenges their customer is facing. After positioning the problem statement, express empathy to communicate that you understand their challenge.
• Solutions: Include a section that highlights the solutions that solve that problem. Include a section with an engaging 4-8 word heading, supporting subheading and showcase up to three key three featured products each with a compelling one sentence description
• Authority: Include a client logo section with a heading and subheading that communicate how the company adds value to their customers lives. Show 3-5 client/partner logos.
• Steps and process: Include a steps or process section that shows what life looks like doing business with the company. Include a compelling heading and subheading that explains how easy it is to do business with the company.
• Call to action: Include an engaging and compelling call to action section with a heading, subheading and clear call to action button.

Hero Banner:

• Heading: "Grow Greener, Grow Smarter"
• Subheading: "Regreen Tool Co. - Your Source for Sustainable Wholesale Garden Equipment"
• Supporting Text: "Empower your business with 100% recycled tools. Affordable, eco-friendly, and made in the USA."

Value Propositions:

1. Heading: "Cost-Effective Sustainability"
   1. Supporting Text: "Quality tools at prices that won't break the bank. Sustainable living shouldn't come with a hefty price tag."
2. Heading: "1% for the Planet Advocate"
   1. Supporting Text: "Join us in making a difference. Every purchase supports environmental initiatives through our commitment to 1% for the Planet."
3. Heading: "Cutting Carbon, Not Corners"
   1. Supporting Text: "Reduce your ecological footprint with tools that emit 50% less carbon. Make a positive impact without compromising on performance."

Problem Statement:

• Engaging Heading: "Breaking Ground, Breaking the Bank"
• Subheading: "Sourcing Sustainable Tools Shouldn't Be a Luxury"
• Supporting Text: "For nurseries and hardware stores committed to sustainability, finding affordable and high-quality tools has been a daunting challenge. We understand, and we're here to change that."

Solutions:

• Engaging Heading: "Tools that Cultivate Change"
• Supporting Subheading: "Discover Our Featured Products"

1. Product: "EcoTiller Pro"
   1. Description: "Powerful, eco-friendly tiller for efficient soil preparation. Cultivate with confidence and care for the planet."
2. Product: "GreenGrip Pruners"
   1. Description: "Precision pruning with a green touch. Trim your plants sustainably with ergonomic design and durability."
3. Product: "EarthEdge Shovel"
   1. Description: "Digging deep, leaving a lighter footprint. Unearth the potential of your garden while being earth-conscious."

Authority:

• Heading: "Trusted by Eco-Champions"
• Subheading: "Adding Value to Sustainable Businesses"
• Client Logos: (Displaying logos of 1% for the Planet, GreenGrow Nurseries, EcoHarvest Hardware, Sustainable Seeds Co.)

Steps and Process:

• Compelling Heading: "Seeds to Success in Three Simple Steps"
• Subheading: "Easy, Efficient, Eco-Friendly"
• Supporting Text: "1. Browse our sustainable tools. 2. Place your order. 3. Watch your business bloom sustainably."

Call to Action:

• Engaging Heading: "Ready to Cultivate Change?"
• Subheading: "Transform Your Garden Business Today"
• Call to Action Button: "Shop Now"

Not getting the desired output or is there incorrect information. Use additional prompts to clean up and improve the output of your homepage messaging. Here are some ideas to help improve the original prompt:

So, as you embark on this journey to redefine your homepage messaging, remember that it's not about you; it's about understanding your customer's story. Let every heading, subheading, and call to action echo the heartbeat of your audience. With ChatGPT and StoryBrand, you can get a solid foundation for building effective messaging.