What is web strategy?
It's having a plan. Prioritize the projects that bring you the greatest return on investment tailored to your specific business goals.
- Establish your goals
We'll define clear and measurable objectives that align with your specific organizational goals. - Understand your audience
We'll work with you to understand your audience demographics, to tailor the right content and engagement strategy. - Implement your plan
Whether it's a user experience optimization, technical improvements or technology recommendations, we'll build a plan with you so that you're getting the most out of your website.
Build a complete plan for increasing engagement and driving conversions
User Experience
Whether it's a redesign or optimization of your current website we'll help build a user experience plan that aligns with your target audience.
Content Strategy
Develop a plan for creating, publishing, and distributing valuable, relevant and crystal clear messaging so users know exactly what you do and how you solve their problem.
Technical SEO
Optimize code semantics, heading hierarchy, content structure, meta data and schema to improve site visibility and ranking on search engine results pages.
Site Performance
Improve your site speed, ensuring a seamless user experience across all devices. From image optimization to server configuration, we'll enhance your page speed and performance so search engines love you.
Analytics & Measurement
Track and analyze website traffic, user behavior, and campaign performance to evaluate the effectiveness of the web strategy and make data-driven decisions for optimization.
Site Structure
Build the ideal user journey with optimizing site navigation, page layouts and content structure to improve user experience and reduce bounce rates.
Frequently asked questions
Web strategy is our core competency and may be part of a one-time audit and consultation, wrapped in a larger redesign or project or built as an ongoing monthly plan. Getting the right web strategy plan is tailored to your specific business, project, and goals so this may look very different depending on your specific needs.
Our unique approach combines all components needed for a successful web strategy. This includes implementing proven storytelling and messaging techniques to clarify your message for increased engagement, developing user experience best practices and award-winning designs for building trust and credibility, building or optimizing a site using the right web technology and the code under the hood that is a factor in determining how search engines rank you. All four of these components play a pivotal role in your website's success and conversion rates. Discover more about the 4 components of a successful web strategy.
Our content strategy development process begins with understanding your business goals, target audience, and market trends. We then conduct a content audit to assess your existing content and identify gaps and opportunities. Based on this analysis, we create a content plan that outlines the types of content to create, the channels to distribute it on, and the messaging to convey.
We utilize a combination of industry-leading SEO tools and best practices to optimize your website's technical aspects. This may include optimizing HTML tags, fixing broken links, improving site speed, implementing structured data markup, and ensuring mobile-friendliness.
Site performance directly impacts user experience, search engine rankings, and conversion rates. A fast-loading website provides a seamless user experience, reduces bounce rates, and improves search engine visibility, ultimately leading to higher engagement and conversions
We track a wide range of metrics, including website traffic, page views, bounce rates, conversion rates, click-through rates, and user engagement metrics such as time on site and pages per session. We use analytics data to identify patterns, trends, and areas of improvement on your website. By analyzing user behavior and conversion data, we can make informed decisions about website design, content optimization, and marketing strategies to maximize performance and achieve your business goals.
Our site structure optimization process begins with a thorough analysis of your website's current structure and user flow. We then develop a customized plan to optimize site navigation, streamline page layouts, and reorganize content hierarchy based on best storytelling and engagement practices and user behavior analysis. Finally, we implement these changes to create a more cohesive and user-friendly website structure.