Insights, tips & tricks

Actionable insights, tips, and tricks to help you grow your business online, from SEO and AI search to web strategy and marketing automation.

The state of AI search in 2025: What it means for your business (and how to prepare)

If you have searched for something online lately, you might have noticed a big change: instead of getting a long list of links, you are starting to get direct answers that are often written by AI. Whether it is Google's AI Overviews, ChatGPT, or Perplexity, people a

What smart organizations know about AI chatbots (that you might not)
May 16, 2025

What smart organizations know about AI chatbots (that you might not)

AI chatbots on websites: Do they actually work? Most organizations still treat their website chatbot like a cute afterthought. But when trained and implemented correctly, AI chatbots can completely transform how your team engages with your community and how efficie ...

How AI search tools like ChatGPT are reshaping SEO and how to get your website ready
May 15, 2025

How AI search tools like ChatGPT are reshaping SEO and how to get your website ready

Search is transforming rapidly. Millions are abandoning conventional search platforms like Google for AI assistants such as ChatGPT, Perplexity, and Claude to pose questions, explore products, and inform purchasing choices. OpenAI's rollout of product feeds within Chat ...

10 key tips for running killer ads with Google's Ad Grant for nonprofits
December 1, 2024

10 key tips for running killer ads with Google's Ad Grant for nonprofits

The Google Ad Grant program offers eligible organizations up to "$10,000 per month in free advertising." With this opportunity, nonprofits can amplify their cause, drive donations, and recruit volunteers without impacting operational budgets. 1. Start with a Cl ...

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