• Client Name ITC Learning
  • Industry Online industrial skills training
  • Location Plantation, FL
  • Services web design + development + SEO & GEO + paid advertising + CRM integration

Project Overview

ITC Learning is a long-standing provider of industrial skills training, serving manufacturers, utilities, and technical teams across the country. With a deep catalog of online and in-person courses and decades of industry credibility, ITC needed a modern digital presence and marketing engine that matched the quality of their training and supported long-term growth.

As ITC evolved its offerings and sales approach, they needed a partner to modernize their website, improve lead capture, support ongoing development needs, and drive qualified demand through digital marketing.

Engagement Summary

Revision Road partnered with Rive to overhaul their investor communications, including:

  • A complete website redesign to modernize the brand, clarify messaging, and improve conversions
  • CRM integration for lead capture, segmentation, and automated follow-up
  • Automated email and marketing workflows to support sales and ongoing engagement
  • Paid advertising strategy and landing page development to drive qualified leads
  • Ongoing website development, technical support, and optimization as agency of record

Key Challenges

  • The previous website was dated and did not reflect ITC’s depth of experience or full course catalog
  • Lead capture and follow-up relied heavily on manual processes, limiting scalability
  • Marketing efforts lacked tight integration between ads, landing pages, CRM, and reporting
  • Needed a trusted partner to handle ongoing development without constantly re-onboarding new vendors

Results & Impact

  • A modern, conversion-focused website that clearly communicates ITC’s value to technical leaders and training managers
  • Improved lead capture and response through CRM integration and automated workflows
  • Stronger alignment between paid ads, landing pages, and sales follow-up, resulting in higher-quality inquiries
  • A more scalable marketing foundation that supports ongoing campaign testing and growth
  • Reduced internal friction by having a single agency of record managing development, strategy, and execution