Butte Construction Co. is a general contractor serving the North State, and their reputation is built on relationships: someone who picks up the phone, flags the problem before it costs you, and stays accountable from the first sketch to the final walkthrough. Their website and lead handling needed to work the same way. We rebuilt the site off Framer and connected it to a CRM so every inquiry gets the follow-through the brand promises.
The Challenge
- The existing site lived on Framer, and the platform had become clunky to manage and slow to load
- Layouts and styling had drifted, so the site lacked the tight, consistent feel the brand deserved
- Page speed was dragging, and slow pages cost conversions on a site whose whole job is generating project inquiries
- Customer data lived outside any system, and website leads were not connected to a follow-up process
What We Did
We took the site off Framer and rebuilt it with tightened layouts, improved user experience, and a consistent design system, giving the whole site a tighter look, feel, and experience that matches the caliber of their work. The rebuild significantly improved page speed performance, which pays off directly in conversion rates on a lead-generation site. Alongside the website, we implemented a CRM, migrated their existing customer data into it, and integrated the site’s lead flow so every inquiry from the website lands in the CRM ready for follow-up.
Results
- A faster, tighter website with a consistent design system across every page
- Significantly improved page speed performance, protecting conversions instead of losing them to load times
- A CRM populated with their existing customer data, giving the team one place to see every relationship
- Website lead flow wired straight into the CRM, so no inquiry slips through the cracks
