Frequently Asked Questions

Traditional agencies often take 3 to 6 months to launch a site. We leverage AI-assisted development tools to compress that to 4 to 8 weeks for most projects without sacrificing quality. The speed comes from smarter workflows, not shortcuts.

We primarily build with Astro, a modern static-site framework that ships minimal JavaScript for blazing-fast load times. For dynamic features, we integrate React or other frameworks as needed. Every site is built with performance, accessibility, and SEO baked in from the start.

We handle the heavy lifting, but your input matters at key milestones. Expect two to three feedback rounds: initial concept, refined design, and final review. Each round takes about 15 to 30 minutes of your time. We keep you informed without overwhelming your schedule.

Most business websites talk about themselves. We flip the script and position your customer as the hero of the story, with your business as the guide. This framework (inspired by StoryBrand) makes your messaging instantly clearer and more compelling to visitors.

Launch is the starting line, not the finish. We offer ongoing hosting with built-in monitoring, security updates, and performance optimization. Many clients also pair their site with GEO/SEO and analytics to continuously improve results.

Yes. Our small business website packages are designed for companies that need a professional online presence without a custom-project price tag. You get proven templates, story-driven copy, and a fast launch timeline at a fraction of the cost.

We do both. If your current site has solid content but needs a design and performance overhaul, a redesign is often faster and more cost-effective. If the foundation is beyond repair, we will recommend a fresh build and explain why.

AI models like ChatGPT, Perplexity, and Google AI Overviews pull from sources they consider authoritative, well-structured, and frequently cited. Brands that appear in high-quality content with clear expertise signals, consistent structured data, and strong backlink profiles are far more likely to be recommended. Learn more about GEO.

SEO and GEO are complementary, not competing strategies. SEO gets you ranked in traditional search results. GEO gets you cited in AI-generated answers. Many of the fundamentals overlap (quality content, technical excellence, authority building), but GEO adds specific tactics like structured data optimization and entity-based content strategies.

AI engines favor content that directly answers specific questions, uses clear headings and structure, includes data and statistics, and demonstrates genuine expertise. Long-form guides, comparison pages, and well-structured FAQ content all tend to perform well in AI citations.

We use a combination of manual monitoring across major AI platforms, third-party citation tracking tools, and referral traffic analysis. Our analytics service includes AI visibility reporting so you can see where and how often your brand appears in AI-generated responses.

Structured data (schema markup) gives search engines and AI models a machine-readable map of your content. It tells them exactly what your business does, where you are located, what you offer, and how users rate you. Without it, you are leaving it up to algorithms to interpret your pages, and they often get it wrong.

We monitor algorithm updates in real time and adjust strategy proactively, not reactively. Because we focus on fundamentals (quality content, technical excellence, genuine authority), our clients rarely experience dramatic ranking drops when updates roll out. We also run regular audits to catch issues early.

You can handle basic SEO with enough time and learning. GEO, however, requires specialized knowledge of how AI models interpret content, plus ongoing monitoring across multiple platforms. Most business owners find their time is better spent running their business while a specialist handles the technical optimization.

SEO improvements often show initial movement within 4 to 8 weeks, with meaningful traffic gains by month 3 to 6. GEO results can appear faster since AI models update their knowledge bases more frequently. We set realistic expectations upfront and provide monthly progress reports so you always know where things stand.

We use AI tools for bid optimization, audience segmentation, creative testing, and performance forecasting. This means faster optimization cycles, smarter budget allocation, and better results than manual management alone. Human strategists still make the big decisions. AI handles the repetitive, data-heavy work. Explore our paid ads service.

We recommend a minimum monthly ad spend of $1,500 to $2,000 to generate enough data for meaningful optimization. Below that threshold, it is difficult to test effectively and draw reliable conclusions. That said, we are happy to discuss your specific situation on a call.

Platform selection depends on where your audience spends time and what you are selling. B2B companies often see the best ROI on Google and LinkedIn. Ecommerce and local businesses tend to perform well on Google and Meta (Facebook/Instagram). We analyze your market before recommending a platform mix.

Yes. We set up full-funnel attribution tracking that connects ad clicks to form submissions, phone calls, and revenue. You will see cost-per-lead, cost-per-acquisition, and return on ad spend, not vanity metrics like impressions and click-through rates.

We review campaign data daily and make micro-adjustments as needed. Larger strategic optimizations happen weekly or biweekly depending on the campaign maturity. You receive a detailed performance report monthly, but you can check in anytime through our shared dashboard.

We handle everything: ad copy, headlines, image selection, and video creative direction. If you have brand assets or past creative that performed well, we will incorporate those. Otherwise, our team produces all the creative you need as part of the engagement.

You get a live dashboard with real-time data plus a monthly summary that highlights wins, areas for improvement, and strategic recommendations. We focus on the metrics that matter to your bottom line: leads generated, cost per lead, and return on investment. No fluff, no jargon-heavy reports that collect dust.

Automation excels at lead follow-up emails, appointment reminders, review requests, abandoned cart sequences, customer onboarding flows, and internal notifications when a lead takes a key action. Anything you do manually every time a trigger event occurs is a candidate for automation. See our automation services.

We can work with your existing CRM or set up a new one as part of the engagement. We specialize in GoHighLevel but also integrate with HubSpot, Salesforce, and other platforms. The right choice depends on your business size, budget, and existing tech stack.

Lead scoring assigns points to prospects based on their behavior (pages visited, emails opened, forms submitted) and demographics (company size, industry, role). Your sales team can then prioritize the hottest leads instead of treating every inquiry the same. It dramatically improves close rates and reduces wasted effort.

Email marketing is sending messages to a list. Marketing automation is building intelligent workflows that trigger the right message at the right time based on user behavior. Think of it this way: email marketing is a megaphone, automation is a conversation that scales.

We build automations that connect with your website, CRM, calendar (Google Calendar, Calendly), payment processors (Stripe, QuickBooks), review platforms (Google Business Profile), communication tools (Slack, SMS), and more. If it has an API, we can likely connect it.

Every automation sequence we build uses your brand voice, personalizes based on recipient data, and is written by a human copywriter, not auto-generated. We also build in variation so recipients in the same workflow do not all receive identical messaging. The goal is for every touchpoint to feel like a personal message from your team.

Basic chat widgets follow scripted decision trees. If a visitor asks something outside the script, they hit a dead end. An AI chatbot understands natural language, pulls from your business-specific knowledge base, and holds genuine conversations. It can answer nuanced questions, qualify leads, and book appointments without human intervention. Explore our AI chatbot service.

We feed the chatbot your website content, service descriptions, pricing info, FAQs, and any internal knowledge base documents you provide. The bot learns your terminology, policies, and common customer questions. We also refine its responses based on real conversation logs after launch.

We build in smart escalation paths. When the bot hits its confidence threshold, it can transfer the conversation to a live team member, capture the visitor's contact info for a callback, or route the inquiry to the right department. The visitor never feels abandoned.

Most clients see ROI within the first 60 to 90 days. The biggest gains come from capturing leads outside business hours (when 40% or more of website traffic occurs), reducing response times from hours to seconds, and freeing your team from answering the same questions repeatedly.

We implement strict guardrails: the bot only answers from your approved knowledge base, never invents information, and clearly states when it does not know something. We also set topic boundaries so it stays focused on your business and does not wander into unrelated subjects.

Yes. We integrate the chatbot with your scheduling tool (Google Calendar, Calendly, GoHighLevel, or others) so it can check availability and book meetings in real time. Visitors go from question to booked appointment in a single conversation without leaving your site.

Focus on metrics tied to revenue: leads generated, cost per lead, conversion rate, customer acquisition cost, and return on investment. Vanity metrics like page views and social followers can be interesting context, but they should never drive decisions. We build dashboards that surface what matters. See our analytics service.

Google Analytics gives you raw data. We give you interpreted insights. Our reports combine data from all your channels (website, ads, email, social, AI search) into a single view, highlight what changed and why, and include specific recommendations for what to do next. It is the difference between a spreadsheet and a strategy.

We provide monthly performance reviews where we walk through results, discuss strategy adjustments, and align on priorities for the next month. You also have access to a live dashboard you can check anytime. For high-spend ad campaigns, we offer biweekly check-ins.

Yes. We build cross-channel dashboards that pull data from Google Analytics, Google Ads, Meta Ads, email platforms, CRM, and more into one unified view. You can see the full picture of your marketing performance without logging into five different tools.

We do. AI-powered analysis helps us spot patterns, anomalies, and opportunities that manual review might miss, especially across large datasets. For example, we can identify which content topics are driving the most qualified leads or which audience segments are converting at the highest rate.

That is perfectly fine and more common than you might think. We handle the full setup: Google Analytics 4, Google Tag Manager, conversion tracking, event configuration, and dashboard creation. Within a few weeks, you will go from no data to a complete measurement framework.

We are typically 30 to 50 percent less than traditional agencies of comparable quality. Our AI-enhanced workflows and lean team structure allow us to deliver premium results without the overhead of a large agency. You are paying for outcomes, not layers of account managers.

Scope, complexity, and timeline are the main drivers. A five-page small business site costs less than a 50-page custom build. A single-channel ad campaign costs less than a full-funnel, multi-platform strategy. We always provide a detailed proposal so you know exactly what you are paying for before committing.

We are transparent about costs. Some services have a one-time setup fee (for example, CRM configuration or analytics implementation), and those are clearly outlined in your proposal. There are no hidden fees, surprise charges, or vague line items. What you see in the proposal is what you pay.

For project work (websites, one-time builds), we typically collect 50% upfront and 50% at launch. For ongoing retainers (SEO, ads, automation), billing is monthly in advance. We accept credit cards, ACH transfers, and can set up autopay for convenience.

Yes. Our retainer agreements require 30 days notice to pause or cancel. There are no long-term lock-in contracts or early termination penalties. We earn your business every month. If you need to pause, we will make sure everything is documented and easy to pick back up when you are ready.

Retainers cover a defined scope of ongoing work: for example, SEO content creation and optimization, ad management, or automation maintenance. Each month, you get a clear deliverables list and performance report. Retainer clients also get priority response times and strategic planning sessions.

Both. We offer small business website packages and service bundles at set price points for companies with straightforward needs. For businesses that need a tailored strategy, we provide custom proposals. Either way, you will know the full investment before any work begins.

We are based in Chico, California, in the heart of Northern California's Sacramento Valley. Our office serves as home base, but our team and clients span the entire country.

Not at all. The majority of our clients are outside of Chico and Northern California. We work with businesses nationwide through video calls, shared project tools, and asynchronous communication. Physical proximity is never a requirement for great results.

Local businesses benefit from our deep knowledge of the Northern California market, regional search trends, and the ability to meet in person when it matters. We understand the Chico, Redding, and Sacramento business landscape in a way that out-of-state agencies simply do not.

Yes, for clients in the greater Chico, Redding, and Sacramento area, we are happy to meet in person for kickoff meetings, strategy sessions, or quarterly reviews. For clients further away, we occasionally travel for larger engagements. Most day-to-day collaboration happens virtually regardless of location.

We work across industries but have deep experience in B2B, professional services, ecommerce, home services, and nonprofits. Our marketing frameworks adapt to any vertical, but these are where we have the most proven case studies.

We operate on Pacific Time and are available during standard business hours. For clients in other time zones, we schedule meetings at mutually convenient times and rely heavily on asynchronous updates through project management tools, Slack, and email. Most clients find this works seamlessly.

You will have a dedicated point of contact who manages your account and strategy. Behind them is a team of specialists (designers, developers, ad strategists, copywriters) who execute the work. You always know who to reach and never get shuffled between strangers.

For active projects, expect weekly updates at minimum. For ongoing retainers, we provide monthly strategy reviews plus ad-hoc communication as needed. You will also have access to a shared project channel (Slack or email) for quick questions between scheduled touchpoints.

We use a combination of project management software, shared documents, and direct communication channels. You will have visibility into every task, deadline, and deliverable. We adapt to your preferred tools when possible, whether that is Slack, email, or something else.

Every project includes a defined number of revision rounds (typically two to three) built into the scope. Additional revisions beyond that scope are billed at a fair hourly rate. For retainer clients, minor change requests are included in your monthly scope.

At minimum, you will need email and a web browser. We handle everything else. If you prefer Slack for quick communication, we will set that up. For design reviews, we use browser-based tools that require no software installation on your end.

Retainer clients get priority support with same-day response for urgent issues. For critical situations like a website outage or a campaign error, we have escalation procedures to address the problem immediately. We define what qualifies as urgent during onboarding so expectations are clear on both sides.

The first 30 days focus on onboarding, auditing, and strategy development. Days 30 to 60 are about execution: launching campaigns, publishing content, or building your site. By day 90, you should see early results and have a clear data baseline for measuring ongoing progress. We set specific 90-day goals during onboarding so everyone is aligned.