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The less you do, the more you do!
Business owners and marketing teams are constantly working to uncrack the mystery of how to best use their website to drive business. Your site is your digital brick and mortar and the first place people go to validate you. But with billions of sites online and information constantly in our faces, we only have seconds to engage our audience.
Does any of this sound familiar?
- Your teams have competing interests and goals and your website clearly reflects those conflicting and unfocused efforts.
- Your website is overloaded with content and you don’t know the best approach to organize and simplify things.
- You’ve spent a handful of money on a beautiful site, but it lacks a meaningful user experience.
- Your website does a great job at telling who you are, but doesn’t communicate to the user how you help solve their problem.
- You understand how powerful your website is as a sales tool, but you don’t have the time or expertise to put together a plan that works.
- Your website is poorly designed or it performs slowly giving users no other choice than to leave.
- The call-to-action buttons on your site are vague, confusing or non-existent and your lead funnels are ineffective.
If you're nodding your head yes, you may be asking, "What's the trick? What’s the magic formula?" How do we get prospective customers to click the buy button or fill out our contact forms?
While the answer may vary, there are some key principles that will instantly make your efforts much easier.
Kunu in Forgetting Sarah Marshall says it best when he instructs Peter Bretter in this comical surf lesson, “The less you do, the more you do.”
Though Kunu offers absolutely no practical or logical advice, this hilarious scene does unearth a guiding philosophy in how to approach your website efforts. While we have to “do something,” it's imperative that we approach everything we do online with a less is more mentality. The reason is, people are survivalists and need to know what's in it for them. When they can't quickly identify that, they grow increasingly uninterested.
For more than 10 years I’ve worked with clients just like you and I understand exactly how frustrating getting it right can be. As part of multiple marketing teams and agencies, I used to stumble over these same challenges. It wasn’t until I realized that no matter how great our intuition and experience is, we can never really understand how to get it right unless we simply things and put ourselves into our customers shoes. While intuition and experience are critical, what most agencies and marketers miss, is combing that with the power of story, psychology, proven data, and the use of the right technologies.
When these elements are mashed together, it's amazing what you could accomplish. As a result, we've built our company using a proven framework to help businesses grow online. Here's "the secret sauce":
- Messaging matters:
Words are the only definitive way meaning can be communicated online. If you fail to tell users how you solve their problem, no matter how great a company you are, they’ll likely leave.
- Design matters:
The quality of your site design is a direct reflection in how your prospective customers perceive you. People tend to find poorly designed websites less credible and trustworthy.
- Technology matters:
There are a handful of website building platforms and tools out there, but they are not all created equally. Technology and performance not only contribute to ranking factors in search engines, they directly influence how users engage.
If you think (or know) that your website could (or should) be better, let’s connect. With a mission to make the web a better place, we started Revision Road to help businesses and organizations maximize the power of their website. As a full-service and remote web design, development and marketing agency, based in Chico, CA, we’ll work with you so that your website finally works for you, even as you sleep.
Schedule a Zoom call today and share with us where you’re struggling. We’ll offer on-the-fly feedback in our call and give you some valuable wins you could implement right away. Building a website that works right shouldn’t be so hard. We look forward to meeting you and starting this amazing journey together.
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