Insights, tips & tricks

Actionable insights, tips, and tricks to help you grow your business online, from SEO and AI search to web strategy and marketing automation.

5 reasons why mimicking your competitor's site is the wrong move!
October 30, 2024

5 reasons why mimicking your competitor's site is the wrong move!

When preparing a website redesign, it's tempting to draw inspiration from competitor sites. However, "just because a competitor's website looks great doesn't mean it's actually working for them… or that it will work for you." Here are five key reasons to avoid this appr ...

How to write for humans and search engines with the perfect balance
August 30, 2024

How to write for humans and search engines with the perfect balance

The Mistake Most Organizations Make: Emphasizing One Over the Other Businesses frequently struggle between crafting engaging narratives and optimizing for search visibility. Many lean too heavily toward one approach: "When you emphasize storytelling alone, you risk ...

16 quotes and "isms" for building flawless website messaging: The best of StoryBrand
July 8, 2024

16 quotes and "isms" for building flawless website messaging: The best of StoryBrand

Content consumption is at an all-time high. With endless streams of information flooding the web, capturing and maintaining your audience's attention has never been more challenging. It's easy for your message to get lost in the noise if it's not clear, compelling, and ...

9 website sections you're probably getting wrong: A StoryBrand framework guide
July 4, 2024

9 website sections you're probably getting wrong: A StoryBrand framework guide

Are your key website pages working? Most businesses make the fatal mistake of missing key sections or getting them totally wrong. Cluttered designs, unclear messaging, a focus on "we" instead of "you" and lack of compelling calls to action are just some of the common pi ...

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